“Good” (i.e., useful) search results design is one that takes into consideration both how users actually engage in the process of searching (e.g., search behavior) as well as how users attend to information while searching (e.g., attention). The closer of an alignment one can design between user intention and attention, the more productive and favorable the search experience will be.
PROJECT MOTIVATIONS::
· To compare traditional and non-traditional search results presentation styles using eye-tracking (Tobii Pro), cued retrospective think aloud and questionnaires
· To determine which search results presentation style is most useful and preferred
· To understand HOW users review various search results designs using eye-tracking technology
WHY EYE-TRACKING?
Eye-tracking allows us to unobtrusively identify what people focus on when interacting with their environment, including how they use and respond to various products such as a website.
What people say and their behavior do not always align. Sometimes, proxies for attention or engagement can shed light on this discrepancy and can powerfully inform actionable insights.
